Gaurish
Powar
Head of Marketing with 13+ years across the UAE, GCC and India — 120+ brands, a $17M budget and P&L, and a $3M flagship campaign. I lead strategy at C-level, and I develop AI tools and multi-agent systems: 10+ AI products and 15 live AI agents that make marketing faster and sharper.
Strategy in the boardroom. Systems in the background.
I've spent 13+ years turning marketing budgets into measurable growth — from 90+ franchise brands at Alshaya to leading the full marketing function and AI transformation at Europcar Dubai. Today I combine C-level marketing leadership with hands-on AI development: 10+ AI tools, 15 live agents, and automations and CRM workflows that run every day.
Ask the console anything — or tap a command.
An AI team that leads while I sleep.
I design, build and run multi-agent AI systems. Fifteen agents are live today: a 12-agent orchestrated team, plus specialist agents for social media, RFQs and daily follow-ups. Tap any agent to see its role.
10+ AI tools — built, tested, shipped.
From CRM and audience intelligence to pricing, SEO, video and testing. A selection:
Multi-Agent AI System
An orchestrated team of 12 AI agents plus 3 specialist agents, live and running around the clock.
AudienceOS
Audience intelligence, ad creation and campaign management in one workspace.
OwnCRM
A questionnaire-driven CRM builder with an intelligence dashboard and automation rules.
PriceRadar AI
Competitor pricing intelligence with price index, alerts and repricing rules.
YESEO
An SEO, AEO and GEO intelligence platform, plus daily SEO automation bots.
HyperLocal AI
Store intelligence for local search, with Google Business Profile insights and keyword grids.
Varish Studio
AI video production — script, voice and scenes generated and published automatically.
TrueScanner
A universal price scanner comparing flights, hotels, trips and products.
ExcelGenius AI
An AI assistant for spreadsheets — formulas, analysis and templates in the browser. Plus 33 Excel templates sold online.
NEXUS AI
A multi-model AI chat app running on free and open models.
QA Command Center
Automated testing for every tool — functional, visual, API and accessibility checks.
YES VARISH AI Marketplace
A storefront for my AI tools, with accounts, checkout and an admin dashboard.
Workflows that run every single day.
Make.com, Claude, HubSpot, WhatsApp Business API and analytics — wired into pipelines that replace manual work. Pick a workflow and watch it run.
Numbers I've put on the board.
Hover or tap a card for the story behind the number.
Led the full e-commerce platform launch during COVID-19 — integrating WhatsApp for Business, digital catalogues and Yext local SEO — delivering an 863% increase in ROI.
Delivered $53,000 in offline purchase conversions for the H&M Designer Collection through a store-sales-optimised campaign on a $7,000 budget.
Pioneered Europcar Dubai's AI adoption roadmap — AI content generation with Claude, ChatGPT, Copilot and Gemini, plus automated SEO bots targeting 50+ high-value keywords.
Turned performance from −14% to +2% within two months in Q4 2022 through deep-dive analysis, audience segmentation and funnel optimisation across MAF's retail portfolio.
Launched the Mothercare e-commerce platform, achieving +40% growth, and drove app installs that delivered a 20% user uplift.
Executed Black Friday and Fashion Weekend campaigns in Kuwait with data-driven targeting, achieving a 4× ROI uplift.
Leading at director level.
Full ownership of the marketing function: annual strategy, budget allocation, P&L accountability, agencies, and weekly reporting to the C-suite.
Marketing budget and P&L accountability — allocated across offline, digital, content and brand with measurable KPIs.
Strategy & planning
Annual business plans, marketing calendars, media planning and Brand Lift studies.
C-level partnership
Weekly C-suite reporting and insights that guide strategic investment.
Budget & forecasting
Allocation, cost-efficiency and forecasting with clear, measurable KPIs.
Brand relaunch
Directed brand relaunch strategy with creative agencies, content teams and media planners.
Teams & agencies
Managed a team of 8 plus multiple agencies; built teams across 3 countries.
Market intelligence
Competitor analysis, customer research and pricing strategy input.
13 years, three countries.
Tap a role to open it.
2026 — PresentCo-founder & Operator
YesEco International FZC · Wafraa Varish General Trading · Dubai & Sharjah+
Co-founder & Operator
- Run commercial strategy and operations for a UAE trading house and a sustainable fashion brand.
- Developed 10+ AI tools and a multi-agent AI system — 15 agents live across the businesses.
- Built client-facing AI products including competitor price intelligence and CRM tools.
Jan 2025 — Jul 2026Head of Marketing
Europcar Dubai · Dubai, UAE+
Head of Marketing
- Led the full marketing function — offline, digital, content and brand — with direct P&L accountability across UAE and GCC markets.
- Managed a team of 8 plus multiple specialist agencies (creative, media, SEO, web and performance).
- Pioneered the company's AI adoption roadmap: AI content generation cut asset production costs by 60%; automated SEO bots target 50+ high-value keywords.
- Engineered a digital transformation of the marketing tech stack — CRM, performance platforms and analytics in one omnichannel view.
- Directed the brand relaunch strategy across creative agencies, content teams and media planners.
- Owned the annual marketing calendar and budget allocation; led the market intelligence function.
Apr 2023 — Jan 2025Group Digital Marketing Manager
Europcar Dubai · Dubai, UAE+
Group Digital Marketing Manager
- Managed paid search, SEO, social, affiliates and e-commerce, improving traffic, conversion and revenue.
- Led a 5-member in-house team and 6 specialist agencies (web, SEO, performance, creative).
- Oversaw the website development lifecycle and API integrations; introduced AI-assisted content strategy and reporting.
- Established a weekly ROI reporting cadence for senior leadership.
Jan 2022 — Apr 2023Digital Marketing Specialist
Majid Al Futtaim · Dubai, UAE+
Digital Marketing Specialist
- Ran performance and digital marketing across MAF's retail portfolio.
- Turned performance from −14% to +2% within two months in Q4 2022.
- Deep-dive analysis, competitor benchmarking, segmentation and journey mapping; advanced remarketing and audience layering.
Sep 2015 — Dec 2021Senior Specialist & Digital Marketing Team Lead
Alshaya Group · Dubai · Kuwait · India+
Senior Specialist & Digital Marketing Team Lead
- Dubai: benchmarking, ROI tracking and weekly C-suite reporting across global fashion and lifestyle brands; annual plans, media planning and Brand Lift studies.
- Kuwait: GCC-first campaigns on Facebook, Instagram, Google and Snapchat incl. AR lenses and a WhatsApp Business bot; e-commerce launch with 863% ROI; 4× ROI on Black Friday.
- India: independently ran digital marketing for 90 global brands — Starbucks, H&M, Victoria's Secret, MAC, Mothercare, MUJI — 5,000+ campaigns in 1.5 years; Mothercare e-commerce +40%; H&M 7.5× ROAS.
Mar 2014 — Sep 2015SEM Manager
Adsyndicate Services · Bangalore, India+
SEM Manager
- Managed multi-account Google Ads and Facebook Ads portfolios; led and mentored a team of 3.
- SEO, content and paid media for SBI Bank, Syndicate Bank and Canara Bank.
2012B.E. Computer Science
Visvesvaraya Technological University · India+
B.E. Computer Science
- Certifications: Google Ads (Search, Display, Video, Shopping) · Meta Blueprint · GA4 · HubSpot Inbound & CRM · SEMrush · Make.com Advanced Automation.
The full marketing stack.
120+ brands. One playbook: growth.
Global franchise, retail, F&B, beauty, home, automotive and banking — across Alshaya Group, Majid Al Futtaim, Europcar, agency clients and my own brands.
Hover to push · drag to throw · tap a filter
Content engines, not just content.
From brand films and AR lenses to fully automated AI video. The animation on the left is generated live in your browser — try the modes.
- 01Brief & script written with AI against the brand voice
- 02Voice-over generated with ElevenLabs
- 03Scenes generated with Kling AI and motion tools
- 04Assembled, captioned and published automatically via Make.com
- 05Performance tracked and fed back into the next brief
"Gaurish is one of the most dedicated and knowledgeable digital marketers I had the pleasure of working with. Always willing to go the extra mile — working across 70+ brands in multiple markets, his attention to detail and technical skill set are exemplary."
— Anthony Newland · LinkedIn recommendation"Gaurish was a hard working team member who always took the extra mile for the benefits of the organization. He was a self-starter, fast learner with an excellent ability to handle work pressure."
— Ahmad Salameh · LinkedIn recommendation"Gaurish has always been the go-to person to solve problems and get jobs executed on time. He has been helpful countless times and has been proactive in many of the campaigns we ran together."
— Tala Abueish · LinkedIn recommendationHiring a Marketing Director?
I'm a Head of Marketing ready for the Director seat — strategy, P&L, brand and AI-powered growth in one leader. Download my CV, or let's start with a conversation.